Wehner suggested that Apple’s changes aren’t having the same impact on search as they are on other types of apps. "It's on the order of $10 billion, so it's a pretty significant headwind for our business."įacebook’s admission is the most concrete data point so far on the impact to the advertising industry of Apple’s App Tracking Transparency feature, which reduces targeting capabilities by limiting advertisers from accessing an iPhone user identifier.Ī study from ad measurement firm AppsFlyer in October suggested that 62% of iPhone users were choosing to opt-out of sharing their IDFA.Ī day before Facebook’s results, Alphabet blew past estimates with its fourth-quarter numbers, and cited strength in e-commerce ads, an area where Facebook saw weakness. "We believe the impact of iOS overall is a headwind on our business in 2022," Meta CFO Dave Wehner said on a call with analysts after the company's fourth-quarter earnings report. Meta Platform Inc's Facebook and Instagram have also tried to expand beyond social networking and messaging into e-commerce.From Kif Leswing's " Facebook says Apple iOS privacy change will result in $10 billion revenue hit this year" posted Wednesday on CNBC:įacebook parent Meta said on Wednesday that the privacy change Apple made to its iOS operating system last year will decrease the social media company's sales this year by about $10 billion. It also made a push into mobile gaming and recently ended that venture as part of cost-cutting plans. Yes, Snapchat parent Snap Inc previously introduced peer-to-peer payments called Snapcash, but ended the feature in 2018. Musk and members of his inner circle texted multiple times about the idea of adding digital payments to Twitter, according to messages released in the discovery phase of litigation between Musk and the social media company. During the Q&A with employees, Musk said he wanted Twitter to grow from its 237 million users to "at least a billion." "You basically live on WeChat in China," he said, adding he saw an opportunity to create such an app.Īdding more tools and services to Twitter could also help Musk reach his lofty growth goals for the company. Grab, a leading super app across Southeast Asia, offers food delivery, ride-hailing, on-demand package delivery and financial services and investing.ĭuring a question-and-answer session with Twitter employees in June, Musk noted there is no equivalent to a super app like WeChat outside of Asia. In 2018, some Chinese cities began testing WeChat for an electronic identification system that would be tied to users' accounts, according to the South China Morning Post. Users can hail a car or taxi, send money to friends and family or make payments at stores. What are some of the examples of super apps?Ĭhinese super app WeChat has more than 1 billion monthly users, according to one estimate, and is a ubiquitous part of daily life in China. These mega apps are widely used in Asia because mobile is the main form of access to the internet for many people in the region, wrote Scott Galloway, a New York University professor of marketing and co-host of tech podcast "Pivot," last year. A super app, or what Musk refers to as an "everything app," has been described as the Swiss army knife of mobile apps, offering a suite of services for users such as messaging, social networking, peer-to-peer payments and e-commerce shopping.
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